You have created a brand and you have worked hard at making sure it is perfect. You have put in countless hours getting ready to launch it to the public. But, once you do, you want to have a space where consumers can go to see, in person, all that you have to offer. What do you do?
You rent a promotional tent.
Believe it or not, promotional tent rentals provide the perfect space for pop up shops. Whether you are looking for something seasonal – such as a holiday boutique, or something more permanent, a tent rental is durable enough to fill this need.
As if you need convincing, here are some of the benefits of using a tent rental for your pop up shop.
Tent rentals are mobile.
Some individuals prefer to sit back and wait for the customer while others prefer to go seek out space where the customer is going to be. If you are the latter, then a tent rental is perfect for you. A promotional tent is mobile. So, unlike renting a storefront or other more permanent location and allowing the customer to come to you, tent rentals allow you mobility. Load up your product and head out, setting up shop at:
- Farmers Markets or Green Markets
- Carnivals or fairs
- Car or Boat shows
- Festivals
- Shopping mall parking lots (or any vacant parking lot)
- And many other places!
The best part of being mobile means that if your brand has a specific following, you can move around. For instance, if you offer a product that is targeted toward college students, you can travel to various college campuses or participate in college fairs.
Mobility from renting a promotional tent allows you to get your name in front of the people who need to see it most!
Promotional tent rentals are durable and protective.
At first, you may seem hesitant to rely on a tent rental to protect the product that you have worked so hard to perfect. However, you will soon realize that these tent rentals are sturdy, durable structures that offer much protection from outdoor elements. In fact, weather conditions can wreak havoc and cost a great loss for items that are left at risk. Thankfully, your tent rental offers protection from most rain, snow, sleet, hail, wind, ice, and sun.
These temporary buildings provide open areas that allow you to make the space your own. By choosing sidewalls, you can add extra protection from the outdoor weather. That way you can decorate and make your own pop-up shop look just the way you want. Even better, you won’t have to worry if you find yourself at an outdoor location.
Tent rentals are customizable.
Tent rentals are very customizable. Are you looking for a shop of a certain size? How about a certain shape? A tent structure has got you covered – literally! Whether you have a small product and inventory and are looking for a small space or you have a large product, you will find that a tent will fit your exact needs because it will be customized to fit them.
Along with choosing the size of your tent, there are also many different tent accessories to choose from as well. You won’t have to worry about your rental tent not fitting your exact needs!
Promotional tents allow you to get you noticed.
Get noticed in your tent rental! Customization does not stop at sizing and sidewalls. You have control over the color of the tent and any wording or branding you would like done to the fabric. This is a terrific way to get noticed. The more creative and bold your pop up shop, the more you will grab the attention of those nearby.
This especially comes in handy if you choose to take advantage of the mobility factor of your rented promotional tent and move around to various carnivals, car shows, festivals, etc. Think about it: how many white-topped tents do you see at an early Saturday morning Green Market? Too many to count, right? Now, what if your tent is, say, neon green? You would stand out to anyone looking for you!
Getting noticed is incredibly important to obtain return customers – especially if you do not have a permanent location. Take advantage of this trait and use it to your advantage. Allow yourself to be found while also creating brand recognition.
Tent rentals are cost-effective.
Creating a new product is not only time consuming, but can also put a dent in your financial situation. And, by the time it comes to getting your product sales off the ground, you may need to dig a little deeper to jiggle some change! This is another reason why renting a promotional tent is incredibly cost-effective.
Permanent spaces generally come with rental agreements. They charge you things such as utilities, internet, phone service, and others – on top of your rent payment! For someone who is just trying to get a new business off the ground, these costs can put an all-around damper on the situation.
By choosing a tent rental, you are able to curb these costs. You will not need to pay a set monthly rental fee, and you will not likely have any utility payments. In fact, the only fees you should worry about will be the fee to rent a space at a festival or show. And, that is only if they are charging! There are lots of places you can set up shop in your rental tent where you wouldn’t necessarily have any payments at all!
Cost-effective methods are extremely important when you are trying to get a new business off the ground.
Choosing a pop up shop tent.
When deciding the ins and outs and other details revolving the sale of your new product, you will want to opt for what is best for you. Keep in mind the benefits of a promotional tent rental and how it can work for you – providing you protection from outdoor elements, in a mobile and cost-effective manner, while also helping you get your brand name out there and noticed.
You have many decisions to make when it comes to creating and selling your product in a pop-up shop. Don’t dismiss the option of a tent rental without discovering all the benefits it can provide you.
I liked that you mentioned renting a tent will let you move from one location to another. If you are looking for clients, you can take a tent and go someplace else to look for clients. I will look for a tent rental company for my next event.
Hi Ellie, we agree! There are many benefits of using these for business or promotional events!