Every business needs to engage in branding, it’s an essential part of being a business owner. Now, branding and event marketing can be easier with event tents.
You are working hard to get your brand name known and you are beginning to realize that it is tough work.
Branding and event marketing takes time, dedication, and strategic planning. And, of course, for every successful step you take, you will find that you fail with many others.
Does an Event Tent Help With Branding?
Face the facts – the branding and event marketing world is tricky. Yet, brand awareness and exposure is essential, especially at events and trade shows.
Event marketing is imperative as companies that do not attend events suffers a loss of brand awareness up to 5%.
If you want to get your brand out there, then you need to always be one step ahead of the competition. Many of your decisions may involve a lot of trial and error. But, one way to always come out on top is to have your own tent.
Sure, a tent may sound like a silly thing to benefit your branding needs, but you may be surprised at just how many ways it can help.
Here are 5 ways a branded event tent helps improve brand awareness during event marketing.
1. Tents Are Customizable.
No tents are created equal. Well, technically they are, but when you choose to customize your tent, you can end up with something all your own. Event tents are incredibly versatile, which means you can customize tent rentals to match your brand.
- Size: The size of your tent can be determined by your needs. In other words, you can custom design the tent to fit your needs, not the other way around. Every time you utilize it, it will be the exact space you need.
- Color: The color of your tent can be changed. Forget the boring, usual, bland white. Customize your tent with your brand’s colors or logo. Even when you are in a position to not have an actual sign, your tent can speak for your brand.
- Accessories: Choose flooring and side walls. Depending on your needs and what your brand is all about, you may or may not need flooring or side walls. But, keep in mind that the option is there for you.
You can customize your tent rental any way you need to. The point is to make it yours.
Keep it organized and designed in a way that it can appear to be your home base, so-to-speak. No matter where you are or what event you are trying to take advantage of, the tent can keep your company looking put-together.
And that can set you apart.
2. An Event Tent Helps Generate Credibility.
Consider these two scenarios outside a major football game:
- One. A man is standing on a corner on the far side of the stadium parking lot. He is holding up merchandise that he is trying to sell to the sports fans. Next to him is an open box that he seems to be working out of.
- Two. A brightly-colored tent is set up at the edge of the stadium parking lot. It is decorated with a professional logo and is filled with a well-organized sale and display area.
They are selling the same product.
If you had money to spend, who would you turn to? Would you feel comfortable purchasing from a lone man and his box? Or, would you feel better about spending money on something that looks like it is backed by a reputable company?
Not only are event tents eye-catching, but they boost your credibility as well.
3. They Help You to Get Noticed.
Quite often, popular events can get overcrowded with people. With so many vendors and many more attendees, it can be easy to get lost in the crowd. If you rent a tent – great.
You and a few other white-topped, fabric tents will stand out among the rest. But, if you use your customized tent, then you will separate yourself from everyone else – which is crucial for branding.
You cannot blend in and expect to get noticed. Instead, you do what you have to do to get recognized time and time again. Not only does that mean you will distinguish your brand, but it also means you will begin to see a development in brand loyalty.
All from a tent.
4. A Tent Helps Give Exposure at Events.
If you are interested in event marketing, then you will often find yourself put in the forefront of community events and other important social functions.
Many times, these events are covered by the media. This is especially true for those that have a newsworthy cause behind them.
If you’d like some free publicity for your brand, then it would pay to find your customized tent in the back of the video camera’s shot.
However, if you want to be noticed, you will have to stand out. And, those watching the news clip will need to see your branding – and be able to know who you are and what you are about. All in, say, 5 seconds.
So, yes, your tent can give you free exposure.
5. Tents Can Give Customers a Sensory Experience.
It has been proven time and time again that a sensory experience helps us remember things. Whether it is in school, learning a new hobby, or just training for a new position.
Hands-on, real life sensory experiences can stimulate your brain to create solid memories.
Now, imagine being able to provide a sensory experience to all the customers that you come in contact with. No simple web address or even just a handshake. But, with a tent, you can provide your potential buyer with an all-consuming experience that will help implant your brand in their mind.
Make your tent space welcoming, both visually and audibly, and comfortable.
This will surely help with your branding.
Conclusion
Branded tents are a necessity when it comes to branding and event marketing. They can act as your transportable office.
You will look credible and professional while making a statement to your customers. Don’t waste time making branding decisions that will never set you apart from others. Instead, customize your tent and place yourself where you can stand out.
It is very possible to successfully brand your product today – with the right moves. Choosing to incorporate your tent into the mix can lead to some extraordinary results.
How will you use your tent? Don’t miss the opportunity.