Creating the best trade show display tent will gain the attention of customers and help to make your trade show more successful. Use this guide to help.
Trade shows can be busy, chaotic times, but they can also be the perfect opportunity to get your name – and your product or service – out to many people in a relatively short period of time.
Because trade shows draw such a crowd of vendors or attendees, you may be wondering how in the world someone is going to remember you over everyone else.
This is where you have to get creative and make yourself known.
How do you to that?
It starts with the first thing potential buyers will see – your trade show display tent.
It’s All About the Color
Imagine, if you will, going to pick out your new car. When you arrive in the lot, all you see is a sea of white and grey cars.
But then, off in the distance, is a bright and shiny red car.
Would you opt for one of the regular cars that look like the next one? Or, would you begin making your way through all the boring cars to the eye-catching red one?
That’s what we thought. Red is not the only eye-catching color, though.
Here are the most popular colors for those looking to make the sale:
- Red is a color of power. Just like in the example above, it demands attention. It can catch an eye from across the room and holds it, just like the red car.
- Blue is cool and calming. It can give a feeling of trustworthiness and loyalty. Whether it is the use of the color blue or blue lighting, this color can be a very inviting choice.
- Green is a mixture of being a money color and being clean and sleek. Its association with the environment can give a boost to the reputation of your company.
- Orange is the color of energy. Its powerful enough to get people pumped and ready to jump on whatever it is you are selling.
Choose the color for your trades how display tent that will be suit your needs – and your intentions for the show.
Have your trade show display tent customized with your chosen color and your logo or brand. Remember, you are just like all of those around you – so make yourself stand out.
Create the Perfect Environment
You’ve got yourself a trade show display tent for your trade show space, now you need to create the perfect environment underneath it.
1. First and foremost, you want to keep a clean space. The last thing you want is to crowd your potential buyers in a cluttered, disorganized tent. This is a very big turnoff that will leave you without the sale.
Keep your space organized and neat, allowing people to move freely in your trade show space.
2. Next, you are going to be exhausted after manning your booth. Imagine the potential buyers who have been walking and walking through aisle after aisle and tent after tent. They are going to be tired, too.
So, why not offer them what they are looking for?
A place to sit down.
And, we aren’t just referring to some metal folding chairs. Provide your guests with a comfortable lounge to kick back and learn about all you have to offer. Informally, of course.
In other words, invite the attendees to stop by your booth, sit down, relax, and chat with them. It’s a great way to get them to stay awhile as they learn about your company – and you learn about their needs.
3. Lastly, keep the lighting under the trade show display tent inviting. Depending on the venue, the lighting can be too bright – or not enough.
Provide your patrons with the perfect amount of bright LED lighting to showcase your booth and all you have to offer within it, but not too bright that they will feel as though sunglasses should be provided.
Make Your Trade Show Display Tent Interactive
It’s likely very believable that more people will tend to remember your trade show booth if they spent some time there engaging in something interactive, rather than simply walking by and grabbing a free pen.
Interactive booths will grab – and hold – attention. Here are a few ideas:
- Host a giveaway (this is a great way to pick up leads, too).
- Host a game show or contest.
- Use iPads for quizzes or to gather information.
- Provide a hands-on example or experience that fits your product or service.
- Give out samples of whatever you are selling – or something that relates to it.
Remember, you want to entice attendees to spend some time with you so that you may reach out and either get a sale, gather information, or plant a seed in their head.
Give Away Freebies at Your Tent
Who doesn’t like freebies? Everyone likes them. At trade shows, many people are found walking around with bags full of free koozies, pens, t-shirts, hats, cell phone cases, and more.
Anything that can be branded and given away will work.
Attendees love getting this loot. But, what can you give away that will set you apart from the next booth?
Things such as:
- Samples of what you are selling.
- Chocolates or other sweets.
- Travel alarm clock
- Backup cell phone charger (or provide a charging station at your booth!)
Playing into what your company sells or stands for can be fun, too. For example, if you want to emphasize that you are an environmentally-friendly company, provide a reusable, recycled coffee cup.
If you want to show that you support the potential client and will make their job easier, provide a free 5-minute chair massage. Get the idea?
Take It Social
Finally, take it social. Prior to the trade show, set up your display booth and take some pictures. Then, begin a campaign on Facebook, Twitter, Instagram, Snapchat, LinkedIn– or whatever platform is most relevant to your business.
Post pictures, give insights as to freebies or contests and persuade those coming to make their way to your booth.
By giving them a visual, they will be able to spot you when the time comes.
Conclusion
Trade shows can be the perfect time to fulfill your leads list, but they start with an amazing trade show display tent.
So, be prepared, stand out, and make the best use of your tent space. You never know who you’ll meet.