Creating a product or service can be hard work, spending many hours developing the idea until you finally reach the finished product. This is when you get to have fun marketing your product! You will need to come up with creative ways to get noticed by consumers such as using a tent rental or clever lighting. And, yes, you will need to do more than just stand on a street corner holding a little sign or throwing a little ad up on social media. The method you use to draw in attention from consumers can either make it or break it.
Today there are many methods to reach consumers, such as social media, television, postal service, and e-mail. However, there is nothing as memorable as face to face communication with a potential buyer. At trade shows and the like, there are dozens of products and services begging for attention. What can you do to stand out? What can you do that will set what you have to offer apart from everyone else? Keep reading to find out.
Color, Color and More Color
Let’s face it, humans are like little infants at times. We get fussy when we are hungry, we spit out food we don’t like, and we are drawn to bright objects. They say babies are stimulated by bright, primary colors. As adult consumers, so are we. This is something to keep in mind when you are creating your product display. The colors can be built in to your booth or a tent, as well as any banners you are going to hang. Make them bold, make them bright.
Many trade shows will not allow you full authority to place your display where you want it. For this reason, it is best to make sure you sign up early so you have more choices to find the best location for your product display.
You want to look for the flow of consumer traffic and make sure you select an option along this flow route. For example, near the entrance or perhaps near restrooms or food locations. Another good location is the walkway intersections. This option gives you a corner space, allowing consumers to find you from more than one direction.
There are, of course, areas you should do your best to avoid. No one wants their display to be in the far back corner of the room or buried behind the top seller in the industry. Aisles that divert traffic from the main aisle tend to see less traffic flow, as well.
Using a Tent Rental for Logos and Product Name
It is a must to make sure that your name and logo are visible in all directions. While many companies opt for a banner, it may be wise to invest in a tent rental. This will stand overhead of your product display and will allow consumers to spot you over the foot traffic around them.
Tent rentals for this purpose can be ordered and customized with your company name and logo. And this is a good place to throw in those bright, eye-catching colors, too! Tent rentals are simple to set up, very easy to transport, and well worth it.
One key point, should you decide to go this route, make sure you that have your company name and logo listed on all sides of the tent rental. That way, no matter which direction consumers are walking or looking, they will be able to see your booth overhead and read the name of your company or product/service.
Just as color and boldness draw attention, so does light. Aim light on your product or anything that you want to stand out to those strolling by. Think about it – if you have 10 things at your booth and you have bright light shining on 1 of them, where do you think people are going to automatically look first? Exactly! At the lit object! Whatever you want to stand out, let it be the focus of your light.
Be approachable, smile. There is nothing more approachable than a smile. Some companies find it fun to dress in costume or in a manner that is relevant to your product. Even if it is not relevant and you think it will attract traffic – go for it! Just keep it tasteful — there are many things that could attract attention, but it just may not be the kind you are looking for.
Often, those at trade shows sit behind their table or in their booth area and wait to be approached by consumers. Some are afraid to reach out to those walking by, for fear of seeming too pushy. Attendees can sometimes be distracted by all the sights and sounds going on around them. A simple acknowledgment from you as they walk by could divert their attention from whatever has it and turn them straight toward your display.
Promotions, Giveaways, and Treats
Offering up treats at your display can draw a crowd – especially if they are good treats! For example, food items such as candy, popcorn, coffee, water, etc. are always a good idea. Engage in conversation as they are collecting their treats. Also, having goodies with your company name and logo on them, such as pens or ear buds, will always be a success. Even if the consumer is only drawn to you for your freebies, they will know your product every time they sign their name with your pen. Having a game for attendees to play can draw them to your table, as well as allow you time to interact with them about your product or service. It doesn’t have to be a complex game, but something simple to just reel them in. A few good examples are a prize wheel, a trivia game, or a hashtag game that requires consumers to follow your brand on social media to get a small prize.
There are many ideas for trade shows that can make or break your product display. The key is to use your imagination. Remember to remain visible – having your sign or tent rental above eye view – and stand out with your color selection. Get creative with your freebies and remain friendly. The way you carry yourself and your brand will be how you are remembered – so make it good!