Steps to Maximize Security at Your Event

Steps to Maximize Security at Your Event | American PavilionWith the rise of violent incidents in public venues, it’s important for event planners to raise awareness towards event security and emergency planning. Events such as conferences and trade shows can be relatively unprotected and vulnerable in the case of an attack. Here are a few steps from United Security Services vice president Bill Cunningham and security specialist Ken Grandy on how to step up security at your next event:

  • Form a crisis communications plan with the event staff. You can also consider collecting secondary contact information for each attendee in case of emergency.
  • Think about discussing security issues with any exhibitors or vendors that may know of any potential risks that would warrant a higher level of security.
  • Place security personnel in highly visible areas of the event and at all entry points.
  • Maintain observation for any suspicious activity such as a vehicle parked in an odd location or packages that are left alone.
  • Notice if someone is asking normally unnecessary questions regarding the security of the event or even staff members shift changes.

Read more of this article written by Mitra Sorrells on BizBash.

Transforming Your Event One Step at a Time

Transforming Your Event One Step at a Time | American PavilionIt’s crucial for event professionals to plan events that are increasingly fresh and unexpected in order to stay ahead of the competition and retain attendees. A great way to transform an event is by putting an unexpected twist on a few common areas such as:

  • Speakers. Consider hiring a speaker that is outside the company’s industry or keep things exciting by having a surprise speaker.
  • Theme. An event’s theme can be used to brand a conference, shape the agenda, focus content and set the tone of the event. Consider the event’s objective, location and interests of attendees to choose an effective theme.
  • Seasonality. If your planning an event that normally takes place at the same time each year, try switching things up and choose another time of year for the event. This will offer exciting new opportunities in regards to potential locations and even food and beverage options.
  • Onsite Engagement. You can implement new elements into an event to keep attendees engaged. Use “brain breaks” such as hands-on workshops and outdoor activities to rejuvenate attendees. You can also introduce innovative ideas into an event by increasing the use of event technology.

Click here to read the full article written by Courtney Rivkin for Social Tables Blog.

Preparing a Safe Summer Event for Attendees

Preparing a Safe Summer Event for Attendees | American PavilionThe season is here for outdoor events! Large crowds most often attend outdoor events in the summer so it’s important for venues to prepare a safe environment for attendees. When preparing your summer event for large crowds it’s essential to point out potential problems and how to fix them. Here are a few common problems found at crowded summer events:

  • The lines to enter the event are getting long and frustrating attendees. To solve this problem you can implement queue management through options such as barriers, an electronic queuing system or increasing the amount of staff on hand.
  • The weather is hot outside and attendees are losing energy. Try placing a comfort station at a central area in the venue. Include fresh water, food and first-aid to keep attendees upbeat and comfortable.
  • The size of the venue is confusing attendees. Help attendees easily navigate your event by implementing signage throughout the venue such as traditional signs or even a digital guide.

To read the full article written by David Cohen on Special Events, click here.

What a Festival Needs to Stand Out

What a Festival Needs to Stand Out | American PavilionAs the amount of festivals increase, so does the need to stand out. How can you make your festival stand out from the crowd? Looking at California’s most popular festivals, a key ingredient seems to be focusing on offering more than just music. The festivals offer opportunities to explore food, art, shopping and even yoga., all of which contribute to the attendee’s overall experience. Another way for festivals to stand out is by staying a step ahead with event technology. One festival sent free virtual reality headsets to it’s attendees to use before, during and after the event. Some festivals even include the whole town in the event by using several venues throughout a cite. The main objective for all of these festivals is to create an unforgettable experience for attendees surrounding the music.

To read the full article written by Rachel Grate on Eventbrite, click here.

Keeping Up With the Changing Needs of Attendees

Keeping Up With the Changing Needs of Attendees | American Pavilion

As the needs of attendees change, it’s crucial event planners follow suit. Digital availability has altered both the way event professionals choose products and services and the way attendees view and choose what events to attend. This phenomenon introduces Generation C, otherwise known as the attendees of the future. The attendees of the future thrive on connection, communication, curation, and community. So how can event professionals adjust their planning to meet the changing needs of attendees?

Begin by creating excitement over the opening date for registration of the event. To create a sense of authenticity and increase the fear of missing out, allow registered attendees a way to share the news with others. Provide comfort to attendees by allowing them access to information on the event’s schedule and the knowledge that there will be areas to charge electronic devices as well as accessible wifi. Variety is also a key ingredient to an event experience. Consider how different attendees may  want to connect at events and provide options accordingly.

To read the full article written by Tahira Endean on Event Manager Blog, click here.

The Benefits of Temporary Buildings

The Benefits of Temporary Buildings | American PavilionThe only constant in business or life is change. Whether your organization is new or has been operating for several years, it may experience challenges and opportunities that require additional space. Potential situations include hosting a special event, storing supplies and equipment or protecting sensitive items from the harmful effects of the weather. It is essential that managers and planners find the right solution quickly. Temporary building structures may be the best way to meet your organization’s short-term needs.

Fast Installation

Clear-span, aluminum structures have made significant advances over the years in their resilience, quality and versatility as well as energy-efficiency and cost effectiveness. The main advantage of these temporary buildings is that they can be installed quickly in a variety of configurations, sizes and locations. They can be ready in a matter of days or even hours. Depending upon the structure, these buildings can be erected on existing surfaces without the need for expensive site preparation. This feature significantly reduces labor and construction costs. The additional space is ready for use in a matter of days instead of weeks. When the space is no longer required, the building can be dismantled and removed just as quickly. This allows you to return the surface to its original state. As a result, temporary building structures save time as well as money.

Flexible, Environmentally Friendly Designs

These lightweight, sustainable buildings feature strong, noncorrosive aluminum frames and fabric coverings. The construction process requires little energy. As a result, temporary buildings have a small carbon footprint. The metal is also completely recyclable. Their modular design makes them extremely adaptable to a variety of situations and applications, including retail, storage and event space. These buildings can be expanded, altered or relocated quickly. The building can be insulated and equipped with climate control equipment. Temporary buildings can be used to replace or expand an existing facility that no longer meets your requirements or has been damaged by a disaster. The design can often be tailored to meet your specific needs.

Spacious Interiors

Due to their unique design, all of the interior space of a clear-span structure is usable. There are no columns or support beams to interfere with your floor plan. These buildings also provide excellent height and clearance compared to traditional wood and metal structures. This enables you to maximize the available space for your particular application. In addition to being low maintenance, these buildings offer natural light and superior ventilation for better air quality that creates a healthier environment with less moisture and fewer pests.

Cost Benefits

Although they are called temporary structures, these buildings have the capacity to serve as a viable long-term alternative to a permanent structure. Rental and installation fees may fit a business’s cash flow situation better than the upfront costs required to build or lease a permanent structure. Temporary buildings enable companies and other organizations to have space required for seasonal business or special one-time events at less cost. The building can bridge the gap during a period of new construction as well. Their flexibility and lower expense make these temporary buildings an attractive option for businesses looking to minimize their capital expenditures.

Depending upon your needs, an adaptable temporary building structure can fulfill your space and timing requirements in a cost-effective manner.

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How to Create an Efficient Map of Your Event

How to Create an Efficient Map of Your Event | American PavilionCreating a map for an event can be extremely helpful in eliminating any staff confusion as well as increasing efficiency. Here are a few tips to consider when creating a map for your next event:

  • Make a note of all entry points at the venue.
  • Create entry “chutes” to alleviate any heavy attendee traffic.
  • If the event has both a security check in and an area to scan tickets, place the security check in before the ticket scan.
  • Include equipment needs in your event’s map such as the amount of scanners needed at each entry point.
  • Separate the box office and customer service booth and mark them clearly.
  • Mark the route vendors will be taking to avoid any mix up with the attendee lines.

Read the full article written by Tracy Kosolcharoen for Eventbrite here.

Changing the Events Industry for the Better

Changing the Events Industry for the Better | American PavilionDespite all of the advancements that have been made in the events industry, event professionals find there are still some changes that can make the industry better. Kevin Jackson, an event professional for over twenty years, explains some of the changes he’d like to see in the industry.

  1. Replacing the word event with experience. Today, event professionals are creating experiences more so than just the event itself.
  2. Investing more in creativity and placing more value on the role creativity plays in events.
  3. Increasing the focus on quality content that will engage attendees.
  4. Establishing a form of measurement in the events industry.
  5. Thinking of new ways to acquire audiences and grow communities of interest surrounding events.

To read the full article written by Kevin Jackson on Event Manager Blog, click here.

Creative Ideas for Planning an Event on a Low Budget

Creative Ideas for Planning an Event on a Low Budget | American PavilionThere are many ways to cut costs when planning an event on a low budget. However, the key to planning a memorable experience on a low budget is not looking as though you have cut any costs. This is where you, as the event planner, may need to get a little creative. Here are a few ideas for saving on costs while still planning a successful event:

  • Use candlelight to light the event and save on energy costs.
  • Choose a location with natural scenery to reduce the need for decor.
  • Use social media to invite guests in place of mailed invitations.
  • If you need a theme for the event, put a twist on any leftover decorations you may have from a previous event.
  • Make an impression by using higher quality food in small amounts.
  • Attract sponsors to your event to cover any big ticket items.
  • Use a single color or mono-chromatic theme for the event.
  • Transform an everyday object in an unexpected way.

Read more of this article written by Christina R. Green on Event Manager Blog.


Why You Should Follow a Conference With an Evening Event

Why You Should Plan an Evening Event | American PavilionOftentimes, event planners question whether to plan an evening event to follow a trade show, exhibition or conference. Whilst an evening event may seem like an unnecessary expense, the extra time can provide great opportunities for attendees.

Trade shows and conferences can go by at a fast pace, planning an evening event gives attendees the time to network properly and make connections. Most attendees look forward to an evening event following a conference and see it as a time to relax and talk to people they missed during the day. Planning an evening event to have a stress free environment that encourages relaxation allows attendees an easy opportunity to chat on different topics and build relationships. By attending an evening event, guests are able to increase the visibility of their personal brands. An evening event can be a great setting to meet new potential partners and have genuine one on one conversations.

To read the full article written by Holly Barker on Event Manager Blog, click here.