Event pros from across the country attended BizBash’s Expo Next York this week, discussing topics ranging from sponsor relationships to event speakers to vendors. Here are a few main takeaways from the expo.
- –Influencers over celebrities: While celebrities can generate some initial buzz, engaging with the right influencers will take your event to the next level. These people can be experts in your field or community and will create authentic buzz for your brand.
- –Event inspiration: It can come from anywhere! Be strategic and channel inspiration for your event, no matter where it stems from.
- –Sponsorship gameplan: Cultivating sponsors for events requires a plan dedicated to those needs. Make sure they are comfortable with their role and follow up with deliverables after the event.
- –Audience to brand advocates: With social media and other outlets, every person has a voice. Turn your audience into brand advocates by driving them to want to talk about your event and your brand.
- –Attract young donors: It is already an important time to start thinking about the next generation of donors – young millennials who care about the world around them. Events can be a critical component of fundraising if you are in a sphere requiring funding.
- –Social benefit: Millennials expect for events and brands to advocate for good causes. Events should have a social purpose and benefit to reflect values.
- –Social media: Rather than forcing social media just during an event, consider using social media campaigns in the everyday. This connectivity is more fun and natural, and is easily incorporated into events.
- –Little details: They matter! Take the time to train your staff. Include intimate spaces for small groups. Double and triple checking printed information for typos. Never overlooking the tiny details will all add up to make a big impression on guests.
- –Quantify the energy: From biometric data to wearable tech, your guests can help you to understand the energy of the event. Planners can now change how the course of an event goes, simply based on how the crowd is feeling and their feedback.
Click here to read more by Beth Kormanik and Ian Zelaya from Biz Bash.